BIS certification, or Bureau of Indian Standards certification, is a mark of quality and safety for products sold in India. It ensures that products meet minimum safety and quality standards, and are reliable and perform as expected. BIS certification is required for products to be sold in India. 

BIS certification protects consumers from buying unsafe or substandard products, and helps build trust in the marketplace. It also promotes public health, consumer confidence, and the safety of the environment. 

BIS is India’s national standard-setting organization. It focuses on standardization within specific industries and sectors.